Project Information
Category :
Ecommerce SEO & Automation
Client :
Shopify retailer
Service :
Ecommerce SEO + automation
Delivered :
2025
Location :
New Zealand
An online retailer running on Shopify had a large catalogue that was barely surfacing in search. Hundreds of product pages carried thin or missing metadata, so Google had little to rank and sales leaned on paid traffic and repeat customers.
This is part of my SEO services for New Zealand businesses.
The challenge
Thin product SEO across a big catalogue, with no realistic way to fix it by hand, meant the store depended on paid traffic for new customers.
- Thin product SEO. Hundreds of pages with missing or weak metadata.
- Hard to scale by hand. Optimising every product manually was not realistic.
- Paid-traffic reliant. Little organic visibility pulling in new customers.
What I did
I built an AI-assisted workflow in n8n that generates and updates SEO titles and meta descriptions across the whole catalogue, tuned to how people actually search for each product. Instead of editing hundreds of pages by hand, the store's metadata was optimised at scale and kept consistent as the catalogue changed.
The results
With 400+ product pages optimised, the store's search visibility climbed and sales and new customers lifted within the first month, without leaning on more ad spend.
400+
product pages optimised for search
- Sales and new customers up within the first month
- Stronger organic visibility across the catalogue
- Metadata kept consistent automatically as products change
