Project Information
Category :
Local SEO
Client :
Scrap car buyer
Service :
Local SEO
Delivered :
2025
Location :
New Zealand
A scrap-car buying business wanted to own local search for people looking to sell their vehicle. The market is competitive and trust-driven, so ranking meant proving to Google that the site was the authority for scrap-car buying in the area.
This is part of my SEO services for New Zealand businesses.
The challenge
In a competitive, trust-driven market the site lacked the authority signals to rank, so lead flow depended on being found first and was inconsistent.
- Competitive market. Hard to stand out for high-intent local searches.
- Authority gap. Google needed stronger signals of relevance and trust.
- Inconsistent leads. Enquiries depended on being found first.
What I did
I built the three pillars that prove topical authority: blog content answering what sellers search for, quality backlinks pointing to the site, and a steady flow of genuine reviews. Together they signalled to Google that the business was the trusted local option for scrap-car buying, lifting it above competitors for the searches that convert.
The results
The site reached #1 across both Google search and Maps for its local keywords, and now brings in more than 100 organic enquiries every month from people ready to sell.
100+
organic enquiries a month
- #1 on Google search and Maps locally
- High-intent sellers finding the business first
- A steady organic pipeline, not paid