Project Information
Category :
SEO & Content
Client :
Hayden Roulston, Harcourts Gold
Service :
SEO + content
Delivered :
2025
Location :
Christchurch, New Zealand
Hayden Roulston is a Christchurch real estate agent competing against big-brand agencies with far bigger marketing budgets. His site sat on page 10 for the searches that mattered, so almost no one found him through Google.
This is part of my SEO services for New Zealand businesses.
The challenge
Buried on page 10 and up against agencies with much larger budgets, the website generated little organic traffic and few enquiries on its own.
- Buried on page 10. Invisible for the searches that bring in clients.
- Big-brand competition. Up against agencies with far larger budgets.
- Little organic traffic. The website was not generating enquiries on its own.
What I did
I rebuilt the site's SEO around the keywords Christchurch sellers and buyers actually use, published content that established him as a local authority, and optimised for Google's new AI answers as well as the classic blue links. The goal was real search share in a crowded market, not just vanity rankings.
The results
Within months the site climbed from page 10 to page 1 for its main keyword, monthly website clicks jumped by more than 400, and the agent started showing up in Google's AI results too.
10th → 1st
page on Google for the main keyword
- Over 400 more monthly website clicks
- Visible in Google's AI search results
- Real search share in a big-agency market
