Project Information
Category :
Local SEO
Client :
Balmoral Chiropractic
Service :
Local SEO
Delivered :
2025
Location :
Auckland, New Zealand
Balmoral Chiropractic wanted more organic visibility for its central-Auckland clinic. Abdul reached out ranking around 5th to 6th locally, which meant most nearby patients were finding competitors first.
This is part of my SEO services for New Zealand businesses.
The challenge
Sitting mid-page below nearby competitors, the clinic was not winning new patients organically and wanted durable local visibility rather than paid ads.
- Mid-page rankings. Sitting 5th to 6th, below nearby competitors.
- Ad dependence. New patients were not coming in organically.
- Local search focus. Needed to win the people searching nearby, right now.
What I did
I focused on building topical authority for the clinic's local area: tightening the Google Business Profile, optimising the site around the searches Auckland patients use, and publishing content that signals relevance and trust to Google. The aim was durable local visibility, not a paid-ad tap that stops the moment you stop paying.
The results
Within three to four months the clinic moved from 5th-6th to the top 3 across both Google Maps and website listings, and now gets a steady stream of enquiries without running ads.
Top 3
on Google in 3 to 4 months, up from 5-6th
- Higher rankings on Maps and in website listings
- Steady patient enquiries with no advertising
- Durable local organic growth
