Project Information
Category :
SEO, Google Ads & Website
Client :
Cash for Cars Christchurch
Service :
Website + Local SEO + Google Ads
Delivered :
2025
Location :
Christchurch, New Zealand
Cash for Cars Christchurch buys unwanted, damaged and scrap cars for cash. When they came to me they had a basic website, leaned on their Facebook page and word of mouth, and were not showing up reliably on Google. The enquiries were there to be won, they just had no system pulling them in.
This is part of my SEO services for New Zealand businesses.
The challenge
They had no website working for them on Google and no reliable way to capture online enquiries. Everything depended on Facebook and word of mouth, so lead flow was thin, unpredictable and impossible to scale.
- No online presence. No website competing on Google or capturing enquiries.
- One fragile channel. Leads came from their Facebook page and word of mouth only.
- Unpredictable flow. Enquiries were sparse and inconsistent, with no way to plan or grow.
How I did it, in three steps
01. A website built to convert
A fast, focused site with one clear offer and an easy quote form that captures vehicle type, condition and contact details, then sends the lead straight to the business. No distractions, just enquiries.
02. Google Ads plus local SEO
Google Ads for instant visibility on high-intent searches, and local SEO working in the background to claim long-term ground. Together they brought in a steady stream of people actively looking to sell.
03. #1 rankings after six months
Keyword targeting, on-site optimisation and off-site authority building took the site to the top of Google for its highest-intent keywords, locking in prime space across paid and organic search.
Search impressions climbing as the SEO campaign took hold.
The results
With a conversion-focused website, local SEO and Google Ads working together, the business now pulls in over 200 extra scrap-car enquiries every month from people actively searching to sell. High-intent leads land daily, by phone and email, not from someone scrolling past a Facebook post.
200+
extra scrap car enquiries
every month
every month
- #1 on Google for the highest-intent keywords
- #1 in the Google Maps local pack
- High-intent leads daily, by phone and email
- A steady pipeline that scales without word of mouth
Top of the local map pack
Alongside the organic number one, the business owns the top spot in the Google Maps local pack, where ready-to-sell sellers look first. That is prime real estate across both paid and organic search, working around the clock.
